Google Adsense

If you have a Website up and you are not now using Google Adsense then you have probably had friends and relatives tell you it's something you should look into. Okay, what is Google Adsense? How does it work? Will it work with your website? Is it right for you?

What is Google Adsense?
Simply put Google Adsense is a sophisticated software application that selects and displays commercial advertisements on your website. Google contracts with advertisers who supply them with a variety of types of ads they want put up on the web. Google software searches the web for appropriate sites and puts up and manages the ads. So how do you know what kinds of ads might end up on your site?

How Does Google Adsense Work?
The assignment of ads to your site is far from random. There is a complex search engine within the Google Adsense application that scans the pages of your site for frequently used words -- keywords. The engine also scans the layout of your site for white or "open" space, formatting, font sizes and so on. The language of your site and the location of visitors who come to the site -- traceable via the user's IP address -- are also taken into account during the ad selection process. The ads ultimately placed on your website will be relevant to the content of your site and the geographic location of your visitors. Suppose you are a life-long dog trainer who has put up a site on tips and techniques for the training and general maintenance of dogs. You rarely, if ever, have Asian visitors. The vast majority of ads that will appear on your site will relate to products and services of interest to dog enthusiasts -- and you won't see any ads from a dog food manufacturer in China. The ads will also be appropriate to your sites layout -- using mostly sidebars. You should know, however, that if you have an e-commerce site -- if you are selling products on your site -- you may end up with ads from competitors. But these can be filtered.

When a visitor to your site double-clicks an ad they see there, an electronic cash register at Google "rings" -- the advertiser pays Google a fee for each visitor redirected to their site from the ad on your site. And Google turns around and pays you a portion of that fee. Google Adsense gives you the opportunity to generate revenue without doing anything beyond maintaining a good website -- which you are probably already doing. So why in the world would anyone not want to use Google Adsense? Especially since the service is free -- all you have to do is go to http://www.google.com/adsense and sign up.

Is Google Adsense Right for You?
If the only visitors to your site are your grandparents, parents, and a smattering of friends, Google Adsense is probably not for you. The key determinants of success with Google Adsense are quality and quantity of content, and number of visitors to the site. Obviously the two go together -- interesting and informative content attracts more visitors. If your website is not quite there yet, look to improve the content on your site. In this game, Content is King. Boring, stale, and out of date content generates fewer and fewer visitors. There are sites available on the net to help you generate more traffic as well. Good luck with Google Adsense!


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